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Product details
| Management number | 233404258 | Release Date | 2026/06/27 | List Price | $14.98 | Model Number | 233404258 | ||
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| Category | |||||||||
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Read more
| ASIN | B01FYAHP44 |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-0230237049 |
| Edition | 2009th |
| Language | English |
| File size | 1.3 MB |
| Page Flip | Enabled |
| Publisher | Palgrave Macmillan |
| Word Wise | Enabled |
| Print length | 197 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | May 21, 2009 |
| Enhanced typesetting | Enabled |
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