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Predictive Analytics for Business Strategy

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Management number 233657523 Release Date 2026/06/27 List Price $41.36 Model Number 233657523
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Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not. Read more

ISBN10 1259191516
ISBN13 978-1259191510
Edition 1st
Language English
Publisher McGraw Hill
Dimensions 8 x 0.75 x 9.4 inches
Item Weight 1.73 pounds
Print length 368 pages
Publication date February 13, 2018

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