Keep Your Jargon to Yourself

Have you ever wondered how your website is doing in the SERPs? What about your PPC? Are you getting a good CPA? What about the CPM? Are you tracking all of your KPIs?

Was that paragraph obnoxious or what? There's a good chance I almost lost you. Maybe I did lose you, and you just skipped down to this paragraph in the hopes it would be better. I certainly couldn't blame you if that were the case.

I spent many years …
Source: Recruiter